Your Business Needs a Storyographer

She opened the door and sat down next to me.

Are you ready?

This woman was interviewing me about my business and I realized something very important.

I was going to share with her ideas and concepts that would help other people.

It led me to an important question.

Why don’t more companies employ a biographer for the company?

Trying to capture the best stories that her company has to offer of the world. There should be no stories about how Adam was picking his nose on conference video when he thought his video wasn’t turned on.

You want to put the focus on the people and the work.

There are many ways to do this. You can interview employees, write stories in a book, or ask employees to share their favorite story.

You can also capture these stories via video, audio, and written word. It depends on what your company would prefer.

I would suggest hiring a writer. Someone that can help you curate the best stories that you have.

I’m talking about a storyteller that focuses on the history that you are making every single day that isn’t captured and shared with other employees as well as customers.

You want honesty, but the reality is you want to focus on the work that is done and the projects that are created as well as the people making these projects a reality.

As I told the reporter a story about how I find people to help me grow my business I realized I was creating a culture without realizing it. I was looking for people who enjoyed taking ownership of the projects, not just me telling them what to do. Self-starters that were able to deliver great results.

How do you decide where to start?

I suggest the employees that are fans of your company. You can find this out with the Domino Engagement System.

Before you jump in let’s look at why this could be a valuable resource for your company. If you don’t get complete buy-in from yourself and your company this won’t work.

1. Capture Stories for Future Employees

Your company culture is a big reason for your success. When it works well people support each other and encourage greatness to be accomplished.

The stories that are happening every single day are being lost without someone recording them. Zappos creates a book, more of the yearbook then a story book. I think this idea I can work for a while too, but it doesn’t pass on information to help the next generation of employees. It’s important that every employee shares what they learned and why it was valuable for the company.

2. Support Your Marketing

Working in the marketing department is not an easy job. There’s a lot of research and testing that goes into finding the best way to connect with customers.

Storyographer can help you capture these internal stories that are occurring in your company, but aren’t being shared throughout the organization. From coming up with a new way to handle a customer problem to accompany volunteering in the community. This is just the start of having someone capture your company stories and fuel marketings creativity.

Many of the stories aren’t being shared with your customers and I really a good way to connect with them.

3. Relive Company Stories with the Team

Many times teams and companies work really hard and do great work, but our forgotten because new projects are always coming down the pipeline.

Capturing stories should really be an important part of the process of improving your culture. It’s for allow leaders in the company to go back and look at what the company did as a whole and why everyone’s work mattered.

4. Learn from Your Mistakes

We all make mistakes at the individual level and at a company level. These mistakes are teachable moments that many times get pushed aside because we don’t capture them. I’m not advocating that your storyographer highlight all the mistakes but it is a part of improving as a company.

When you capture the most important mistakes it helps people remember not to fall back into old habits. The best companies continue to improve and innovate every single day.

5. Infuse Stories into Your Company Culture

The last step in this process is making it a part of your company culture. Not only recording the stories and sharing them, but getting people to actually read, watch and learn from them.

This can be done in the onboarding process, at special events, and built into how you continue to grow and improve as a company. You don’t just want to capture employee stories and have a no benefit from them. You want stories to help spur growth.

Whether you publish your story as a book, movie, or in audio it’s important to capture the essence of your business. Think about how much content you are already creating on your website, marketing materials, etc. You can use a lot of this to craft your story and share it with your employees.

You could do this once a year or every five years. It all depends on a few things:

  • The type of company that you are.
  • What resources you have at your disposal.
  • Who could you hire or do you have someone in your company that has the ability to create something worth sharing.

Whatever you decide remember to create some goals for the project and ways you may be able to use this to help other facets of your company. Because when it’s all over you don’t want some amazing story that isn’t going to help your company grow. You want a resource that will improve your company culture and spread the word of the great work that you do.

Your Turn

When your company thinks of this as a chance to build it’s brand it makes it easier to get buy-in from the whole company.

How does your company pass on the good qualities of your company culture, so these positive qualities continue to live on?

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