Domino Connection was started by Karl Staib in 2011 to help purpose-driven business owners improve their ability to connect with customers.

As Domino Connection grew as a company, Karl Staib realized that data feedback and analysis from customers could help companies understand their customers better.

For many companies, it is much easier and cheaper to retain a customer than it is to find a new customer. That’s where the idea of Domino Feedback started because happy customers that are retained over time often delivers the best results for business growth.

Customer retention also helps companies save money on marketing when the customer experience is improved. If the focus is shifted more to customer experience than on marketing, organic growth from customer experience is much more beneficial in our hyper-connected world.

Capturing customer feedback helps improve the customer relationship that is on rocky ground, or helps turn a dissatisfied customer into a fan. That’s our goal at Domino Feedback to help you turn as many of your customers into fans with actionable insights.